The same article states that while it’s “impossible to predict exact holiday revenue figures for 2021 - especially amidst the COVID-19 pandemic” it’s also sure that the “trend towards online purchasing will continue to grow”.
According to an article by Think With Google “the 2020 holiday season was the biggest ever for digital sales” having rounded up close to € 900 billion in global sales (representing 50% more than the previous year). The world is still adjusting to this new normal.
Starting – in the worst-case scenario – in late August, businesses must have the know-how to be able to think ahead, meaning that once again they will be ready for peak season.Īccording to an article by Think With Google “the 2020 holiday season was the biggest ever for digital sales”… Getting ready for peak seasonĢ020 marked a turning point for commerce. As we mentioned previously, this means a lot of prepping work, a lot. This goes along with a three-step strategy to make the most out of this peak season: starting in October by creating buzz among consumers (1) and building up anticipation culminating with the D Day – meaning Black Friday – (2) and then extending this to Cyber Monday and following weeks (3).īut, don’t be fooled. Christmas and New Year?! We’re talking about the Holy Grail for shopping results. This last one – as anyone knows – is capable of emptying shelves (both on traditional commerce or online shopping). November gets both Singles Day (on the 11th) and Black Friday (on the 26th). It officially starts with Halloween, which also marks the starting point of the Christmas season. Peak season goes down from October to December. So, to survive, keep reading as we have prepared a few insights that might be quite useful to be adequately ready for this peak season and to make the most of this busy period. And guess what? You know, there’s no way out of it. While 2020 was probably the most unpredictable and unprecedented, 2021 will be presumably quite positive for retail and e-commerce businesses.īut hold your horses, because, while it might sound exciting and rewarding for businesses, resulting in a drastic sales increase, it also means planning and a dramatic increase in the workflow. What does this mean? Good opportunities for everyone.Ģ021 might be a turning point for this so-called peak season. Peak season: what is it?įor those who are not familiar with the concept, (and simply put), the peak season can be defined as a period when consumers’ demand reaches its highest exponent, but it’s also the time for businesses to leave an enduring impression on consumers.
Given this scenario, it’s not time to back off! Retailers and e-commerce businesses have a lot in their hands to be prepared and to thrive through this peak season. This means that the 2021 holiday season is already profiling to present itself as one of the biggest sales season ever. This is the major shopping spree of the year, and it has always been the make-or-break period for businesses, and we can only assume that it will be no different this year.įollowing the pandemic lifting of restrictive measures, consumers are planning their holidays and (possibly) planning to splurge their loved ones with gifts. Retail and e-commerce businesses are now prepping for the peak season (also known as the holiday season). If you’re operating within the retail or e-commerce market, you must have heard about the peak season, right? Of course, you did, and there’s no way out of it because the time for peak season is now!
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